• Prof. Mahadik Ashwini J.

‘India lives in villages’. The Indian rural market with its vast size and demand base offers great opportunities to marketers. In the recent years, rural market has acquired significance and attracted the attention of marketers as 68.84% population of India reside in 6,38,000 villages and overall growth of economy has resulted into substantial increase in the purchasing power of the rural communities. Government campaign “Digital India” can connect maximum number of rural Indians to all over the world through Internet. Impact of digital India in the future of E-Commerce in Rural India; represent the various opportunities for vendors, consumers, E-Commerce Industries and factors influencing trust in rural Indians. ICT is becoming the facilitator of socio-economic development in rural India with its obvious facilities by way of health, education, financial services and employment avenues, etc. It can help the bridge gaps by providing ‘e’ and ‘m’ services. ICT offering meant for rural sector can be classified into three categories: Those solutions which aim are aimed at empowerment, those which would do enablement, those for market expansion.

Rural market, E-Commerce, Digital India, socio-economic development, empowerment

"Paradigm shift In Rural Marketing in Digital Era.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.38-42, May-2019, Available :http://www.jetir.org/papers/JETIRBL06007.pdf

"Paradigm shift In Rural Marketing in Digital Era.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp38-42, May-2019, Available at : http://www.jetir.org/papers/JETIRBL06007.pdf