• SWETA RANI

Environmental issues have attained importance in business as well as in public life around the world. Ranging from commercialised businesses, government and other regulatory bodies to citizens all over the world have shown concerns about this challenge of global warming. This has led companies revise on their business activities as well as concept of green business has grown over a period of time. Green business, also alternatively known as environmental business along with sustainable business, that prefer to an organization’s efforts at designing, promoting, pricing and distributing products that will not harm the environment. The real estate industry in India is the second largest fast growing industry after agriculture with the continuing and future projects and advancement of malls, high-rise residential buildings, family resorts, and commercialised businesses. This is creating investment and employment opportunities across various related sectors and there are several areas of concern with its rapid growth. A lot of organizations within the industry are supporting green building by publishing educational materials, establishing guidelines and resources, creating training programs and hosting green building conferences/seminars, creating a new level of awareness. The aim of this paper is to highlight the aspects of environmental sustainability through green business practices on real estate sector.

Green business, real estate industry, environmental sustainability, green building, etc.

"A DEPTH STUDY ON ENVIRONMENTAL SUSTAINABILITY THROUGH GREEN BUSINESS PRACTICES ON REAL ESTATE SECTOR IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.18-23, May-2019, Available :http://www.jetir.org/papers/JETIRBP06004.pdf

"A DEPTH STUDY ON ENVIRONMENTAL SUSTAINABILITY THROUGH GREEN BUSINESS PRACTICES ON REAL ESTATE SECTOR IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp18-23, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06004.pdf