• R.RENUGA

The present social scenario there has seen tremendous growth in use of internet and mobile phone in India. The present government is continuously giving more initiative towards digital mode of dealing cash transactions. Specifically after demonetization the percentage of usage has gone rapidity. E-wallet is a type of electronic card which is used for transaction made online through a computer or smart phone. The consumer preference on e-wallets has a significant and positive impact on adoption of digital payment. The structured questionnaire was framed to collect the information for the study. Moreover, personal visit was made to know the interest and easiness of using the wallets both by the shopkeeper and the payer. Coimbatore is the city which has more educational institutions next to Chennai in Tamil Nadu. Primary data have been selected from 150 respondents.

E-wallet, digital payment, online payment, etc.

"A STUDY ON CONSUMER PREFERENCE TOWARDS PAYTM E-WALLETS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.30-36, May-2019, Available :http://www.jetir.org/papers/JETIRBP06006.pdf

"A STUDY ON CONSUMER PREFERENCE TOWARDS PAYTM E-WALLETS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp30-36, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06006.pdf