• Dr.P.SENTHILKUMAR

With the rapid growth in electronic commerce, it is obvious that electronic banking and payments are likely to advance more or less in tandem with e-commerce. Electronic banking is the latest in this series of technological wonders in the recent past involving use of internet for delivery of banking products and services. E-banking offers multiple benefits to the customers as well as banks. It provides customers convenience and flexibility and can be provided at a lower cost than traditional branch banking. The convenience of e-banking is helping people gain greater control of their finances and contributing to changing patterns in cash withdrawal and day-to-day money management. In this context, the researcher has made an attempt to study the perception of the customers towards electronic banking services of the ICICI Bank, Karur Branch. The present study is empirical in character, based on survey method. By adopting convenience sampling, the primary data were collected from 100 customers with the help of questionnaire. The secondary data were collected mainly from journals, magazines, government reports, and books. In order to study the perception of the customers, chi square test, analysis of one-way variance and percentage analysis have been employed. Less popularity of e-channels, inadequate computerization at rural branches, irregular review of security control process, ineffective security policy, lack of government support, and lack of strict enforcement of e-banking laws are the problems of e-banking operations.

E-banking, online banking, mobile banking, digital payment, internet banking, cashless economy, etc.

"CUSTOMERS’ PERCEPTION TOWARDS ELECTRONIC BANKING SERVICES OF THE ICICI BANK IN KARUR BRANCH ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.299-306, May-2019, Available :http://www.jetir.org/papers/JETIRBP06055.pdf

"CUSTOMERS’ PERCEPTION TOWARDS ELECTRONIC BANKING SERVICES OF THE ICICI BANK IN KARUR BRANCH ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp299-306, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06055.pdf