• Dr .P. PARTHIBAN
• R.ELANGO

The need for green products has been realized to overcome the problem of environmental degradation. This paper makes an exploratory analysis of urban consumers’ rating on not buying green products. This study has been conducted in urban areas in Cuddalore district. In this urban area, 150 consumers are selected using stratified random sampling method. The relevant data are collected from the respondents with the help of schedule. The reasons for not buying the green products are obtained through qualitative 5 point rating scale method. The reasons for not buying the green products are: not available in full range of variety, green products are not easily available in shopping outlets and green products are very expensive.

Green products, green marketing, green business, environmental sustainability, environmental degradation, etc.

"A STUDY ON REASONS FOR NOT BUYING GREEN PRODUCTS AMONG URBAN CONSUMERS IN CUDDALORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.320-324, May-2019, Available :http://www.jetir.org/papers/JETIRBP06058.pdf

"A STUDY ON REASONS FOR NOT BUYING GREEN PRODUCTS AMONG URBAN CONSUMERS IN CUDDALORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp320-324, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06058.pdf