• Dr.K.MAYANDI
• G. THILAGAVATHY

The business adopts principles, policies and practices that improve the quality of life for their customers, employees and environment. A business that minimizes the environment impact of its activities offers environmentally friendly products and that supports green causes. Green product innovation has been recognized as one of the key functions to achieve growth, environment sustainability and better quality of life. These key environment dimensions of green product innovation such as energy minimization, materials production and pollution prevention of as identified in the life cycle phase of products, we discuss firm’s motivation to develop green product, environmental policies and forgets few product different dimensions of green product innovation and challenges faced during developing and marketing of green product. The various aspects of green product innovation provide solution to challenges and risks that are faced by business firms.

Business ethics, green product, environment sustainability, environmental degradation, etc.

"BUSINESS ETHICS AND ENVIRONMENTAL SUSTAINABILITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.333-336, May-2019, Available :http://www.jetir.org/papers/JETIRBP06060.pdf

"BUSINESS ETHICS AND ENVIRONMENTAL SUSTAINABILITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp333-336, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06060.pdf