• Dr K. PRABHAKAR RAJKUMAR
• M. PRIYA

Advertising industry experts always view for methods through which to develop effective advertising strategies and to persuade consumer's choices. In new techniques, there has been a growing body of subliminal influence research that has demonstrated that subliminal priming has an influence on a consumer's choices and behaviours. Subliminal advertising can play a critical role in attracting the customer to the product or service is examined. Subliminal messaging might raise ethical issues and whether these issues can lead to moral corruption in society. In this study, the examination revolves around three main issues which include: ethics, subliminal advertising and media effects. Ethics basically refers to moral principles which control an individual behaviour with respect to activities carried out. Alternatively, advertising refers to method by which sellers communicate to buyers in the market. This study will look at ethics in subliminal advertising as a way to govern communication between buyers and sellers. In addition, the study examines the effects of media on ethics in subliminal advertising.

Subliminal message, advertising, sales promotion, etc.

"A STUDY ON ETHICAL ISSUES IN SUBLIMINAL MESSAGES IN ADVERTISING: AN INDIAN PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.350-354, May-2019, Available :http://www.jetir.org/papers/JETIRBP06063.pdf

"A STUDY ON ETHICAL ISSUES IN SUBLIMINAL MESSAGES IN ADVERTISING: AN INDIAN PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp350-354, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06063.pdf