• Dr. K.APSAR BASHA

The economic development of a nation depends upon the existence of a well developed financial system. Investment in the stock market instruments or securities become as one of the best choice of investors with the objective of return optimization. Stock markets securities which are being influenced by the various internal and external considerations. Stock market is a public entity for trading shares or stocks of a particular company at an agreed price. Supply and demand in the stock market is affected by various factors that in turn affect the price of the stocks. Investment decisions in equities are sometimes rational where the investors take decisions analyzing the information in the market. The socio-economic, demographic, and attitudinal factors act as key drivers for investment decisions in the share market. Hence, the present study is undertaken to examine the perception of the share market investors towards their problems and challenges in the share market investment in Chidambaram taluk. The sample size consists of 150 investors. The study is empirical in character based on survey method. The primary data were collected from 150 investors with the help of questionnaire. The present study looks at problems and challenges of the share market investors in Chidambaram taluk. The findings reveal that the respondents have higher acceptance towards results in emotional problems, followed by unaware of stock market operations. In case of time consuming exercise, the respondents have lower acceptance level.

Investment in primary market, investment, savings, stock market, share price, etc.

"PROBLEMS AND CHALLENGES OF SHARE MARKET INVESTORS AT CHIDAMBARAM TALUK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.371-378, May-2019, Available :http://www.jetir.org/papers/JETIRBP06067.pdf

"PROBLEMS AND CHALLENGES OF SHARE MARKET INVESTORS AT CHIDAMBARAM TALUK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp371-378, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06067.pdf