• Dr. A. JAYAKUMAR
• R.KAVITHA

Flower industry is emerging as a blooming business not only in India, but in other countries as well. Floriculture denotes cultivation of flowers, developing new varieties of commercial value, sale of flowers as raw commodities, processing, distribution, etc. for the local and international market. This paper attempted to understand the demand and retail marketing of cut flowers in Krishnagiri district, as the demand for flowers in this area is also increasing at a faster rate with the development of new urban/semi-urban areas and rise in the standard of living of people with the corporate people making their entry to these areas. This study was based on primary data and interviewed with 150 flower sellers in Krishnagiri district. The study highlights that majority of the customer are casual buyers in study area. Well organized and planned marketing efforts are required to break the inertia. The frequency of customers buying flowers for presentation is not very high. Modern cut flowers can fulfill an affordable gifting option for the people.

Flower marketing, floriculture, agricultural marketing, ornamental crops, etc.

"PROBLEMS AND PROSPECTS OF MARKETING OF FLOWERS IN KRISHNAGIRI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.414-420, May-2019, Available :http://www.jetir.org/papers/JETIRBP06073.pdf

"PROBLEMS AND PROSPECTS OF MARKETING OF FLOWERS IN KRISHNAGIRI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp414-420, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06073.pdf