• A.RENUKA

Insurance Regulatory and Development Authority (IRDA) has created a special category of insurance policies called micro insurance policies to promote insurance coverage among economically vulnerable sections of society. India is pioneer in marketing and distributing micro insurance for rural and urban poor households. Low income people manages the more risk by reducing the coverage insurance products and social protection. Its products are: life and health insurance, long-term savings and investments, credit linked products, non-life products, property insurance, etc. This objective of the study is to find out the insurance market opportunity for savings and investment; and to develop business models larger market or social security and vulnerable sections development by reducing their risk exposure. Micro insurance contributes alleviate poverty and to raise the living standard of poor people. Micro insurance services grater level of awareness among the prospective SHGs, co-operative banks, MFIs, NGOs, and insurance companies of the rural communities. In this study, 150 micro insurance policyholders were selected adopting convenient sample technique. The study suggests that micro insurance market can play a crucial role of a comprehensive tool to insurance products services, equality support towards to vulnerability, and social protection to public and financial services sectors.

Micro insurance products, poverty alleviation, savings and investment, financial services, etc.

"MARKETING FOR MICRO INSURANCE PRODUCTS TO POVERTY ALLEVIATION (A STUDY WITH REFERENCE TO SALEM DIVISION)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.430-436, May-2019, Available :http://www.jetir.org/papers/JETIRBP06076.pdf

"MARKETING FOR MICRO INSURANCE PRODUCTS TO POVERTY ALLEVIATION (A STUDY WITH REFERENCE TO SALEM DIVISION)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp430-436, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06076.pdf