• R. PALAVESA MURUGAN
• Dr. PON. RAMALINGAM

The Indian commercial vehicles market environment is highly volatile in nature which is closely correlated with GDP growth rate. In recent times, dynamic Indian economy, development of express highways, newly evolving goods distribution models and government regulations have been the key drivers of commercial vehicle demand. Customers’ needs are varied based on infrastructure development and diversified business options. The Indian commercial vehicle manufactures are focusing on increasing the number of product variants to cater the requirement of customers. While there are many changes being implemented in product portfolio through modifications in entire design architecture of Indian commercial vehicles based on customer’s continuously changing need market research as a quality function deployment, the compelling need of revisiting the entire business process become vital. The emerging trends of customer configured vehicle demands the requirement of a shift from current manufacturing method of “Make to Stock” strategy based on market forecast is felt. It is important to revisit the entire business process of sales and operations planning to suit the requirements of customer configured business scenario in commercial vehicle industry.

Automobile industry, make to stock, customer configuration, sales and operations planning, etc.

"MANAGING THE CHANGE IN SALES AND OPERATIONS PLANNING IN A CUSTOMER CONFIGURED BUSINESS SCENARIO IN COMMERCIAL VEHICLES INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.500-505, May-2019, Available :http://www.jetir.org/papers/JETIRBP06087.pdf

"MANAGING THE CHANGE IN SALES AND OPERATIONS PLANNING IN A CUSTOMER CONFIGURED BUSINESS SCENARIO IN COMMERCIAL VEHICLES INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp500-505, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06087.pdf