UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 5
May-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRBP06105


Registration ID:
210154

Page Number

605-610

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Title

IMPACT OF DIGITAL ERA ON ORGANIZATIONAL PERFORMANCE

Abstract

The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Various authors have proposed different theories that cope with the issues brought out by the digitalization of the marketing channels and the subsequent increasein the volume of the digital data. This study aims in developing a proposition and theoretical framework through a reconceptualization and reframing of previous theoretical constructs from marketing literature. In a dynamic, fast changing, and data-rich environment, the resulting model offers insights about marketing processes and marketing capabilities needed to cope with digital era.

Key Words

Digital era, organisational performance, environmental factors, technological factors, etc.

Cite This Article

"IMPACT OF DIGITAL ERA ON ORGANIZATIONAL PERFORMANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.605-610, May-2019, Available :http://www.jetir.org/papers/JETIRBP06105.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"IMPACT OF DIGITAL ERA ON ORGANIZATIONAL PERFORMANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp605-610, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06105.pdf

Publication Details

Published Paper ID: JETIRBP06105
Registration ID: 210154
Published In: Volume 6 | Issue 5 | Year May-2019
DOI (Digital Object Identifier):
Page No: 605-610
Country: -, --, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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