• Dr. P. VELUSAMY
• P. RAJAVEL

The concept of green marketing has been around at least since the first earth day in 1970. But the idea did not catch on until the 1980s, when rising public interest in the environment led to a demand for more green products and services. The term green marketing refers to the planning, development and promotion of products or services that satisfy the needs of consumers for quality, output, accessible, prices, and service without however a negative affect on the environment, with regard to the use of raw material, the consumption of energy, etc. Environmental issues influence all human activities. People buy billions of dollars worth of goods and services every year many which harm the environment. Issues like global warming and depletion of ozone umbrella are the main for the healthy survival. Environmentalists support green marketing to encourage people to use environmentally preferable alternatives. In order to study the awareness related to protection of environment to the rural public, the researcher has made an attempt.

Environment, green marketing, global warming, rural public, environmental sustainability, etc.

"A STUDY ON AWARENESS OF GREEN MARKETING AMONG RURAL PUBLIC IN MANGALAM VILLAGE IN TIRUPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.641-648, May-2019, Available :http://www.jetir.org/papers/JETIRBP06112.pdf

"A STUDY ON AWARENESS OF GREEN MARKETING AMONG RURAL PUBLIC IN MANGALAM VILLAGE IN TIRUPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp641-648, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06112.pdf