• Dr. A. JAYAKUMAR
• C.M.EZHILVANI

Organic food products are trending recently because of its all good quality which is really essential for highly polluted environment of artificially produced foods. The market of organic food is growing rapidly not only around the world but also in our country. The Indian organic market is largely spread across the food and beverages, health, cosmetic, personal care and also textile industries. Nevertheless, the highest growth is observed in the organic food sector. When compared to other selected states Tamil Nadu is at its initial stage in case of organic food market, which made the research to put focus on Tamil Nadu where several areas are raising hands; which especially includes Salem district. The study focuses on current marketing strategies used by the localized organic food product retailers of Salem district and also various problems faced by them.

Green marketing, organic food products, environmental sustainability, sustainable farming, etc

"A STUDY ON ORGANIC FOOD PRODUCTS RETAIL MARKETING IN SALEM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.654-656, May-2019, Available :http://www.jetir.org/papers/JETIRBP06114.pdf

"A STUDY ON ORGANIC FOOD PRODUCTS RETAIL MARKETING IN SALEM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp654-656, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06114.pdf