• S.VINOTHINI

There is no common definition of “organic” due to the fact that different countries have different standard for products to be certified “organic”. In simplest words organic foods are minimally processed to maintain the integrity of the food without artificial ingredients, preservatives or irradiation. Organic products are obtained by processes friendly to the environment, by cultivation techniques that consider both the attributes of the final product and the production methods. A wide range of consumers of organic food and non-organic food were addressed and scrutinized to obtain their observations and visions towards organic food. All organic food consumers are not having the same method of approach towards organic food. Subsequently the statistical process guides us to comprehend the relation and the model of the consumer behaviour trends in organic food in India.

Organic food products, environmental sustainability, biodiversity, ecological management, etc

"A STUDY ON CONSUMERS’ PERCEPTION TOWARDS ORGANIC PRODUCTS WITH SPECIAL REFERENCE TO NAMAKKAL TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.708-714, May-2019, Available :http://www.jetir.org/papers/JETIRBP06124.pdf

"A STUDY ON CONSUMERS’ PERCEPTION TOWARDS ORGANIC PRODUCTS WITH SPECIAL REFERENCE TO NAMAKKAL TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp708-714, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06124.pdf