• P. NAGAMANI
• Dr. SUMATHI

Nowadays e-commerce payment systems have become popular in increasing way due to wide use of the internet based banking and shopping. Paytm is successful technological innovation which has created a balance between cost and efficiency. Mobile technology throughout the world is growing as a supporting tool in exchange of financial service. Payment by using applications, one such application is Paytm. The present study tries to analyses the satisfaction of Paytm by users. Apart from this, the study also finds various factors influencing and various problems faced by Paytm service users. After demonetizing Rs. 500 and Rs.1000 notes, Paytm understood that it can successful only by offering services towards user’s satisfaction. Samples of 150 respondents were taken under convenient sampling in Dharmapuri town.

Paytm services, payment bank, financial inclusion, digital payment, etc.

"A STUDY ON USERS’ SATISFACTION TOWARDS PAYTM SERVICE IN DHARMAPURI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.726-731, May-2019, Available :http://www.jetir.org/papers/JETIRBP06127.pdf

"A STUDY ON USERS’ SATISFACTION TOWARDS PAYTM SERVICE IN DHARMAPURI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp726-731, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06127.pdf