• Dr.D.KANDAVEL

Nowadays economy, organization wants devoted and quality customers. The financial services industry continues to undergo unprecedented change. It is essential to have a deeper understanding of the industry and the effects of these changes on life insurance through the economic and financial theories. The object of the study was to assess the service quality of the Life Insurance Corporation of India. Gender, age, educational status, monthly income, occupation and type of insurance plan of the policy holders do not have any influence on the service quality of the Life Insurance Corporation of India. In order to study the perception of the policyholders with the service quality various statistical tools such as chi square test, analysis of one-way variance and percentage analysis were employed. The chi square test and analysis of one-way variance were employed to measure the relationship between the perceptions of the policyholders towards the service quality of the Life Insurance Corporation of India. To arrive at possible solutions, percentage analysis was also employed in this study.

Service quality, policy holders’ satisfaction, services of LIC, etc.

"A STUDY ON PERCEIVED SERVICE QUALITY IN LIFE INSURANCE CORPORATION OF INDIA, TINDIVANAM BRANCH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.764-769, May-2019, Available :http://www.jetir.org/papers/JETIRBP06132.pdf

"A STUDY ON PERCEIVED SERVICE QUALITY IN LIFE INSURANCE CORPORATION OF INDIA, TINDIVANAM BRANCH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp764-769, May-2019, Available at : http://www.jetir.org/papers/JETIRBP06132.pdf