• Mohith Arun
• Jose K Antony

The study seeks to identify the level of impact of travel photography on social media and as a motivator to travel. Respondents from Bengaluru, India rated the various social media platforms like Facebook, Snapchat, Instagram and Google Plus to find out which of them created the most impact on tourism, or in other words which among them motivated travelers the most to visit a destination because of its pictorial content. The motivation to travel to a destination could be because of pictures that a respondent's friend has uploaded or because of the contents that various photography pages upload. From the study, it was found that Facebook has the largest number of users and any image and content uploaded on it would reach an enormous crowd while Instagram instigated a strong sense of travel in the minds of travelers. This meant that any content that had to be uploaded to promote tourism at a destination would be most effective, if uploaded on Instagram. The tool used for this study was Correlation and variables like motivation, travel related pages and interest to follow these travel related pages; Length of usage of social media and extend of use of social media during the day; And various social media platforms and the importance of each of them were correlated. To conclude the study, the objectives of the study were satisfied as it was found that social media does play a significant role in the promotion of a destination and any content uploaded on social media to promote a destination would always be effective.

Social Media, Travel Photography

"TRAVEL PHOTOGRAPHY ON SOCIAL MEDIA AS A MOTIVATOR TO TRAVEL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.206-213, June-2018, Available :http://www.jetir.org/papers/JETIRC006037.pdf

"TRAVEL PHOTOGRAPHY ON SOCIAL MEDIA AS A MOTIVATOR TO TRAVEL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp206-213, June-2018, Available at : http://www.jetir.org/papers/JETIRC006037.pdf