UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIRC006170


Registration ID:
183728

Page Number

978-986

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Title

A STUDY ON BRAND AWARENESS TOWARDS BIGBAZZAR NELLORE

Authors

Abstract

This paper presents a review about the impact of brand equity and brand awareness on the purchasing intentions of the consumers. The purpose of the paper is to elaborate the relation between the awareness of a brand and the intention of consumer of buying that brand. This has been done by going through different literature and articles by different authors. It will help the readers to come across the work done by various well known authors at one place and hence will help to know how knowing a brand well will affect the consumer in making decision about buying a product.

Key Words

brand equity ,customer,retailer,middlemen,agents…etc

Cite This Article

" A STUDY ON BRAND AWARENESS TOWARDS BIGBAZZAR NELLORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.978-986, July-2018, Available :http://www.jetir.org/papers/JETIRC006170.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

" A STUDY ON BRAND AWARENESS TOWARDS BIGBAZZAR NELLORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp978-986, July-2018, Available at : http://www.jetir.org/papers/JETIRC006170.pdf

Publication Details

Published Paper ID: JETIRC006170
Registration ID: 183728
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier):
Page No: 978-986
Country: NELLORE, ANDHRA PRADESH, India .
Area: Management
ISSN Number: 2349-5162


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