UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 8 | Issue 5 | May 2021

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRC006171


Registration ID:
183729

Page Number

987-994

Share This Article


Jetir RMS

Title

An analytical study on Relationship between Brand Image and Customer Satisfaction

Abstract

There are little evidences for relationships between brand image and customer satisfaction. Therefore, this study attempts to know about the relationship between brand image and customer satisfaction. This study considered a sample size of 200 respondents. Results of correlation revealed that relationship between brand image and customer satisfaction is analysed using correlation analysis. Results of the correlation (0.865) indicate that there is strong correlation between brand image and customer satisfaction. Results of the hypothesis indicated that there is relationship brand image and customer satisfaction. In terms of the results of an overall regression, Values of R square and adjusted R square in model summary table are 0.746 and 0747 respectively. It means that brand image explains about 75% of variation on customer satisfaction. F statistics in analysis of variance table is significant. In terms of the results of an individual regression, values of R square and adjusted R square. In terms of the values of R square and adjusted R square, brand image that is comprised of brand association, customer experience and advertising & marketing explain around 73% of variation on customer satisfaction. Value of SS regression, SS residual and SS total are 4399.754, 1658.601 and 6058.355 respectively. MS regression and MS residual are 1466.585 and 8.462 respectively. F statistics (173.309) is significant. In terms of the coefficient table, unstandardised beta coefficients for constant is 7.885 and those of brand association, customer experience and advertising & marketing are 841, 1.161 and .602 respectively.

Key Words

Cite This Article

"An analytical study on Relationship between Brand Image and Customer Satisfaction", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.987-994, July-2018, Available :http://www.jetir.org/papers/JETIRC006171.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"An analytical study on Relationship between Brand Image and Customer Satisfaction", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp987-994, July-2018, Available at : http://www.jetir.org/papers/JETIRC006171.pdf

Publication Details

Published Paper ID: JETIRC006171
Registration ID: 183729
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier):
Page No: 987-994
Country: NELLORE, ANDHRA PRADESH, India .
Area: Management
ISSN Number: 2349-5162


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002458

Print This Page

Current Call For Paper

Jetir RMS