UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRC006235


Registration ID:
184507

Page Number

1357-1358

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Title

WOMEN CONSUMERS ARE CHANGE-O-NOMICS OF INDIAN MARKET SPACE AND WHAT MARKETERS SHOULD DO!!

Abstract

The purpose of this paper is to evaluate the women consumers, as they are change agents and discuss what marketers should do to reach them successfully. Observational method was applied to evaluate 50 women consumers at Ballari based on their shopping behaviour and reviewed 05 books on women consumers and identified various means/strategies for marketers to apply to reach them successfully

Key Words

Women Consumers, Shopping Experiences, Marketeers.

Cite This Article

"WOMEN CONSUMERS ARE CHANGE-O-NOMICS OF INDIAN MARKET SPACE AND WHAT MARKETERS SHOULD DO!!", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.1357-1358, July-2018, Available :http://www.jetir.org/papers/JETIRC006235.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"WOMEN CONSUMERS ARE CHANGE-O-NOMICS OF INDIAN MARKET SPACE AND WHAT MARKETERS SHOULD DO!!", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp1357-1358, July-2018, Available at : http://www.jetir.org/papers/JETIRC006235.pdf

Publication Details

Published Paper ID: JETIRC006235
Registration ID: 184507
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier):
Page No: 1357-1358
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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