• DIVYA BHARATHI
• DR. G. P. Dinesh

Purpose: The purpose of this paper is to review on factors influencing the women’s perception in the purchase of lifestyle accessories. Design/Methodology: Research design is based on exploratory and descriptive research from India on the basis of convenience sampling; with the sample size of 50 women’s (18-45 age group) & data is analysed using simple tools like averages, percentages and measurement scales. Findings: We all know that lifestyle industry is flourishing and will keep prospering in the near future hence we carried out a study successfully to understand women’s perception towards lifestyle accessories to enhance our work and found that women’s are the largest segment of target audiences for the lifestyle industry who is helping them to capture huge market share. Women are lifestyle freaks for them aesthetic looks matters a lot, they are shopping lovers, beauty conscious, she is the attention seeker, she is a decision maker, she is independent, she feels that lifestyle she carry will reflect on her personality and acts as a status symbol, she is brand conscious will not compromise in quality, she expects exclusive brand to be used irrespective of age. We could also found various preferences of women based on their age criteria. Research limitations/implications: The study is restricted to Indian women. Originality/value: This paper contributes on few major objectives where the awareness & interest levels of women in purchasing different lifestyle accessories is carried out. The transformation of women from traditional lifestyle purchase to modern lifestyle purchase is showcased and huge potential is been identified in the different accessory segment by 2025. Brand consciousness in women’s has influenced marketers to introduce new trends and brands in the market and they are competing with international brands as awareness levels have increased and women to willing to purchase international brands. This study also gives us an insight on where do our women stand in today’s world and where she would like to be from lifestyle prospective It has been found that There is a reduction in percentage of porosity in the concrete mix with the increase of fly ash at a percentage of 15 & 25 percent of weight in concrete mix for all the specimens tested under 7 days & 28 days & also when the finer aggregate (Fly ash) to coarse aggregate ratio is increased up to 10 % & 20%, there is a considerable increase in compressive & split tensile strength of the concrete specimens. The efficiency of pervious concrete will depend on amount of porosity & co efficient of permeability of mix where the co efficient of permeability had been tested for 7 days & 28 days concrete specimens by allowing the water to flow inside the concrete specimens where as there is considerable variation of flow with respect to the concrete specimens which are tested by Darcy’s law of permeability

India, Women, lifestyle Industry, accessories, footwear, jewellery, apparel, handbag, watches etc.

"A REVIEW ON FACTORS INFLUENCING THE WOMEN’S PERCEPTION IN THE PURCHASE OF LIFE STYLE ACCESSORIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.1365-1372, July-2018, Available :http://www.jetir.org/papers/JETIRC006237.pdf

"A REVIEW ON FACTORS INFLUENCING THE WOMEN’S PERCEPTION IN THE PURCHASE OF LIFE STYLE ACCESSORIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp1365-1372, July-2018, Available at : http://www.jetir.org/papers/JETIRC006237.pdf