• SAJAN ACHARYA

Global warming’, ‘Greenpeace’ and ‘Ozone Layer Depletion’ are the terms almost everyone is quite familiar. As society becomes more concerned with the natural environment, businesses also have to adopt environmental concerns as their corporate social responsibility. Marketing the environment friendly products are called as green marketing. In recent era the automobile sector has been one of the major reasons behind global warming due to its high carbon emissions. So as a social responsibility, it is necessary to promote green vehicles in Indian market by the automobile industries to reduce its effect on environment. Green marketing can be considered to be contributing towards enhancing environmental performance of industry and an important element of the evolution of the Indian automobile industry as it responds to challenges of environmental regulations, increasing customer expectations and economic pressure. This report essentially, provides an in-depth study of the consumer’s attitude and perceptions towards Green vehicles. It tries to answer fundamental questions that affect the awareness level and preference of the consumers to opt for an environment friendly car over a normal car.

CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLE INDUSTRY- A STUDY ON THE ROLE OF ELECTRICAL VEHICLES IN ENVIRONMENTAL SUSTAINABILITY

"CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLE INDUSTRY- A STUDY ON THE ROLE OF ELECTRICAL VEHICLES IN ENVIRONMENTAL SUSTAINABILITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.77-102, May-2019, Available :http://www.jetir.org/papers/JETIRCB06012.pdf

"CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLE INDUSTRY- A STUDY ON THE ROLE OF ELECTRICAL VEHICLES IN ENVIRONMENTAL SUSTAINABILITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp77-102, May-2019, Available at : http://www.jetir.org/papers/JETIRCB06012.pdf