• Sifat khan
• Dr. Rajkumari Jain

The Dynamic business scenario promotes an inextricable linkage of business towards societal welfare. As we move further into the twenty-first century , CSR is likely to become an increasingly essential framework for reconciling individual interests and the social good. CSR is not about pressuring firms into engaging in philanthropy or obligating them to shoulder additional responsibility for different social problems but in fact CSR is about establishing and perpetuating social norms that make economic markets more transparent and effective in serving societal interests. Because of this, CSR is likely to play an increasingly influential role in every aspect of business, from corporate strategy to marketing and human resource management. In this competitive business environment and after the implementation of Indian Companies Act-2013, a corporate entity cannot function without fulfilling its obligations towards social welfare activities. Consequently, the total CSR spending by the top 500 companies in the country since the applicability of mandatory CSR in 2014 has crossed Rs 500 billion within five years post mandate.

Corporate social responsibility, Globalization, Philanthropy, Business ethics

"CSR as an emerging trend in the Indian business scenario", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.38-40, May-2019, Available :http://www.jetir.org/papers/JETIRCC06007.pdf

"CSR as an emerging trend in the Indian business scenario", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp38-40, May-2019, Available at : http://www.jetir.org/papers/JETIRCC06007.pdf