• Kanika Sharma

The field of CSR has grown exponentially in the last decade. Nevertheless, there remains a protracted debate about the legitimacy and value of corporate responses to CSR concerns. The ulterior motive of alluring this topic is that every business should balance profit making activities with activities that benefit society. In building a socially responsible business, corporate undertaking socially responsible initiatives is truly a win-win situation. Not only will your company appeal to socially conscious consumers and employees, but you'll also make a real difference in the world. Corporate Social Responsibility [CSR] has become a fundamental business practice and has gained much attention from the management of large international companies. It facilitates the alignment of business operations with social values. CSR is deemed as a point of convergence of various initiatives aimed at ensuring socio-economic development of the community. Over the past few years CSR, as a concept, has been the focus of many deliberations and research. It has grown in importance both academically as well as in the business sense. It captures a spectrum of values and criteria for measuring a company’s contribution to social development. As the term “CSR” is used continually, many complementary and overlapping concepts, such as corporate citizenship, business ethics, stakeholder management and sustainability, have emerged. These extensive ranges of synonymously used terms indicate that multiple definitions have been devised for CSR mostly from different perspectives and by those in facilitating roles such as the corporate sector, government agencies, academics and the public sector.

Corporate social responsibility: Socially responsible business: contribution: sustainability: ethics

"CORPORATE SOCIAL RESPONSIBILITY A tool for sustainable development", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.199-203, May-2019, Available :http://www.jetir.org/papers/JETIRCC06037.pdf

"CORPORATE SOCIAL RESPONSIBILITY A tool for sustainable development", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp199-203, May-2019, Available at : http://www.jetir.org/papers/JETIRCC06037.pdf