• Dr. Vaishali Fating

Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one’s need is the only drive for any consumer. Thus, there is gap between business sustainability practices and consumers’ expectations. To address this gap, the paper proposes a conceptual framework for sustainability strategies that businesses must adopt. The proposed framework can be an important standpoint for businesses to meet consumers’ expectations. The paper identified four major sustainable marketing strategies to be integrated into business practice.

Sustainable marketing strategies, consumer expectations, societal marketing, modern marketing

"MARKETING STRATEGIES FOR SUSTAINABLE DEVELOPMENT OF BUSINESSES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.76-80, May-2019, Available :http://www.jetir.org/papers/JETIRCE06009.pdf

"MARKETING STRATEGIES FOR SUSTAINABLE DEVELOPMENT OF BUSINESSES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp76-80, May-2019, Available at : http://www.jetir.org/papers/JETIRCE06009.pdf