• Mubina Saifee

Impulsive buying behaviour is psychological factor and it solely depends on the customer traits and other factors affecting customer decisions. Firms can take the leverage of this by using various strategies. This research study will examine how marketer can take advantage of this trait or behaviour of consumer to increase the sales revenues. Technological advancements in the current market scenario like the internet accessibility in each house, download time and representativeness of pictures and colors of products are the reason for increasing the potential customer, so impulse buying plays a major role in consumer buying behaviour. It is the time to analyze the impulse buying behaviour which makes the customer to grab the product instead of choosing them. Social media platforms and internet advertisements also motivates the consumers to initiate the hedonic shopping attitude and urge to buy things impulsively. Marketers can wisely choose the media to boost the impulsive shopping and increase the sales figures.

Shopping, Impulsive buying, Consumer Behaviour,

"‘Impulsive Buying Behaviour’ - leverage to Marketers.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.344-349, May-2019, Available :http://www.jetir.org/papers/JETIRCE06045.pdf

"‘Impulsive Buying Behaviour’ - leverage to Marketers.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp344-349, May-2019, Available at : http://www.jetir.org/papers/JETIRCE06045.pdf