• Dr. Hemant L. Babhulkar

This paper aims to find the most preferred digital channel to target the students, while selecting professional education. Paper also covers the available resources, digitalization of India and other variables, while students use digital channels for searching education information online. Along with these objectives the paper attempts to understand the impact of digital marketing practices followed by Educational Institute on aspirants of professional education in Nagpur. To achieve these pre-decided objectives, all relevant information was collected from secondary data. On the basis of observation and use of available secondary information on Internet, were all 100% professional education seeker using digital media to search the information of institute and all other information as required because government and Directorate of technical Education & medical education are perform all the process online only.

1) Indian Scenario 2) Digital Consumer Behavior 3) Digital Marketing by Professional Institutes 4) Available Tools 5) Digital Marketing Strategy

"DIGITAL MARKETING; A Modern Digital tools preferred by Educational Institutes. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.439-450, May-2019, Available :http://www.jetir.org/papers/JETIRCE06056.pdf

"DIGITAL MARKETING; A Modern Digital tools preferred by Educational Institutes. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp439-450, May-2019, Available at : http://www.jetir.org/papers/JETIRCE06056.pdf