• Dr.Meena Rajesh

There are innumerable media generated stimuli that are floating around in the environment of the human sensory system, bombarding it with an electrifying intensity and velocity. The common man has become both a beneficiary and a victim of the proliferation of media channels. The human need for entertainment is as old as the human species is. The cable and satellite television channel industry has been going all out to woo the viewers in catering to this fundamental need of theirs. The genre of news channels is a key player in the whole spectrum of media. Today amid the overall degradation of the value system in the society, role of media has become all the more important. Media education can play vital role by forging socially responsible, enlightened and committed professionals and academicians to a great extent. How can media forge such professionals, who can play their role in nation building, is a vital question that needs to be pondered and answered? The present paper is a humble effort at working out the answer in the light of observations, case study and survey. The present state of Indian Media, its persisting problems and potential challenges shall be discussed and also the way out, shall be highlighted.

Indian Media, Nation building, Potential Problems, Journalism

"Indian Media – Breaking India or Making India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.451-455, May-2019, Available :http://www.jetir.org/papers/JETIRCE06057.pdf

"Indian Media – Breaking India or Making India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp451-455, May-2019, Available at : http://www.jetir.org/papers/JETIRCE06057.pdf