• Nilesh Waghmare

Special Interest tourism ( SIT ) is for people who are going somewhere because they have a particular interest that can be pursued in a particular region or at a particular destination. Special Interest tourism is a prime force in the expansion of tourism in the next decade. After understanding brief & preliminary research in studying this type of niche tourism, it was found that not much has been written or explored in the chosen area of SIT in Maharashtra or even at the National level, though at international level, contribution for this type of tourism is immense & interesting. The aim of this study is to venture in this new area with a task to bring out all such niche potential sites to light & thereby contributing to giving a new dimension to SIT in Maharashtra. With the rapidly growing tourism industry and the increasing no. of unconventional tourist every year the chances for the growth & development of this kind of niche tourism are very favorable.

"The analytical study of branding strategies for Special Interest Tourism (S.I.T.) in Maharashtra.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.28-32, May-2019, Available :http://www.jetir.org/papers/JETIRCF06007.pdf

"The analytical study of branding strategies for Special Interest Tourism (S.I.T.) in Maharashtra.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp28-32, May-2019, Available at : http://www.jetir.org/papers/JETIRCF06007.pdf