• Mr. Aditya Joshi
• Mr. Jeet Pithadia

Raw foodism or ‘rawsim’ is preparation, presentation and consumption of raw food. Raw food has been part of our lives since the early times, but has surged popularity in recent years. Adapting to such lifestyle simply promotes eating more real food in their natural state. Its supporters are backed by scientific evidences that consuming raw food is ideal for health and has significant benefits. It has also been proven that cooking food above 40-48°C, destroys the enzymes that aid in digestion of raw food and also reduces its nutritive values. This research study highlights the scope and challenges of incorporating raw food or ‘rawism’ not only in the industry of hospitality but also in the daily lives of each and every individual.

"RAWISM: Scope & Challenges in Hospitality", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.107-110, May-2019, Available :http://www.jetir.org/papers/JETIRCF06022.pdf

"RAWISM: Scope & Challenges in Hospitality", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp107-110, May-2019, Available at : http://www.jetir.org/papers/JETIRCF06022.pdf