• Bharath K S

The stock market is one the key indicator of measuring the economic development. Investing in stock market is the biggest investment avenue available. The risk and return in this investment avenue various from person to person based on their risk taking ability and the return expected by them. The uses the most behavioural theories are being used in this study which is (Regret, Anchor and Herding Theories). This study identifies to study the relationship between those investment strategies being adopted by the investors has any impact on the behavioural theories which is being adopted by them. A survey of 165 investors being taken through the questioners and the responses were measured in order to compare it with those theories by forming hypotheses for each of those theories. To identify the internal consistency among the questioner which was used there was Cronbach Alpha test was used and got significant results on it. The study identifies that there is no significant relationship to be found in this situation since all the regression test gave a significant level which is higher than (0.05), hence had to accept the null hypotheses.

Behavioural Finance, Stock Market, Investment Strategies, Behavioural Financial Theories

"A STUDY ON RELEVANCE OF BEHAVIOURAL FINANCE THEORIES ON INVESTOR DECISION MAKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.176-183, June-2019, Available :http://www.jetir.org/papers/JETIRCK06020.pdf

"A STUDY ON RELEVANCE OF BEHAVIOURAL FINANCE THEORIES ON INVESTOR DECISION MAKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp176-183, June-2019, Available at : http://www.jetir.org/papers/JETIRCK06020.pdf