• Amandeep Kaur
• Sakshi Sachdeva
• Gourav Sharma

This paper tries to study the awareness among investors about Unit Linked Investment Plan (ULIP) as an investment tool. Unit Linked Investment Plans (ULIPs) started in financial markets as investment and were compared with insurance. But as compared to insurance, in ULIP Asset Management Companies (AMCs) are transparent enough. In insurance investors do not have much knowledge about how their return or Net Asset Value (NAV) will be calculated. This study is conducted in Bengaluru, Karnataka to study the awareness about ULIP among customers that how much they are aware as well as how much they are interested. In addition, this study also includes which companies eminent or preferable among customers for their savings.

Financial Market, ULIP, Return

"A STUDY ON AWARENESS OF UNIT LINKED INVESTMENT PLAN (ULIP) AMONG INVESTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.10-15, May 2019, Available :http://www.jetir.org/papers/JETIRCW06002.pdf

"A STUDY ON AWARENESS OF UNIT LINKED INVESTMENT PLAN (ULIP) AMONG INVESTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp10-15, May 2019, Available at : http://www.jetir.org/papers/JETIRCW06002.pdf