• Reddy, Anisha

Storytelling is the art of sharing stories, with an aim to entertain, educate and share cultural values. It has evolved from traditional oral storytelling, to bulletin boards, to creating online stories on social media platforms like Facebook, Instagram, Snapchat etc. Storytelling on social media platforms has become a common trend these days, where we find people sharing an experience from their daily lives with a post, image or a video. It is also very easy for passionate users to shoot a short sequence on their phone or camera and upload it on their personal social media profiles. The purpose of this study is to determine if storytelling can serve as a catalyst to bring about a change in the society. The research will aim to provide descriptions of how stories can inspire audiences and influence positive behavior. This will be supplemented with textual analysis of posts and comments of participants from online communities. The study will explore the narrative text of inspiring stories from television shows, public events and films. Media has always played a key role in mobilizing people’s reactions towards social issues. Today’s technology enthusiastic generation is going beyond traditional media forms and are using their new media literacy skills to create content in the form of memes or vlogs (video blog or video log). Similarly, we all can use social media networks to build a participatory culture, help audiences voice their opinions, create relatable stories that can empower people to create awareness about social problems and try to find solutions to them.

"Storytelling – a catalyst for social change through social media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.16-20, June 2019, Available :http://www.jetir.org/papers/JETIRCX06006.pdf

"Storytelling – a catalyst for social change through social media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp16-20, June 2019, Available at : http://www.jetir.org/papers/JETIRCX06006.pdf