UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 9 | Issue 1 | January 2022

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRCX06008


Registration ID:
218030

Page Number

25-29

Share This Article


Jetir RMS

Title

Brand Storytelling and the New Indian Woman: Flip Side of the Social Change

Abstract

With the constantly changing scenario, the brands are changing their marketing strategies. In other words, we can also say that the market strategies are helping change the scenario. Today, the brands are selling their products and services using stories that touch the hearts and influence the minds. Irrespective of their intentions they have been successful, to a great extent, in stimulating the society, especially for the cause of women empowerment. Taking into account selected advertisements of renowned brands that have been popular in India in the post millennial era, the present paper makes an effort to examine a cultural shift in the Indian society through storytelling in advertisements and how they are making women agential of bringing about this change who themselves knowingly or unknowingly are playing an important role in it. A significant change in the portrayal of women in Indian advertisement industry has been observed and most of the brands are now portraying Indian woman as empowered, independent and with agency i.e. the freedom to decide and act. Accordingly, movements like ‘fourth wave feminism’ and the current advertisement trends are complementing each other. The paper also observes the politics behind this shift that has been made possible through the stories/narratives in the ads and how they are constantly changing the socio-cultural setting of Indian society.

Key Words

Cite This Article

"Brand Storytelling and the New Indian Woman: Flip Side of the Social Change", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.25-29, June 2019, Available :http://www.jetir.org/papers/JETIRCX06008.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Brand Storytelling and the New Indian Woman: Flip Side of the Social Change", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp25-29, June 2019, Available at : http://www.jetir.org/papers/JETIRCX06008.pdf

Publication Details

Published Paper ID: JETIRCX06008
Registration ID: 218030
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 25-29
Country: Bikaner, Rajasthan, India .
Area: Engineering
ISSN Number: 2349-5162


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002644

Print This Page

Current Call For Paper

Jetir RMS