• Das Dipannita

Everyone loves a good story. The same goes for digital stories that are compelling, visible and relatable. According to analysts and researchers, stories through social media are the future. The ephemeral content and visibility makes them rule in the social media platform. It has been observed that the stories are the growth driver for social media platforms. Creativity plays a significant role along with appealing and engaging content. Stories work best and engage digital audience with short text, casual language, spontaneity and interesting features. Social media platforms are like any other rat race, vying with each other to rank as the top social network. In this cut throat competition, there is eagerness to push new and innovative ideas to grab audience's attention, and boost revenue through advertisements. It is predicted that the story format is on a path to surpass news feeds. There are various reasons that support it. This research paper tries to obtain information pertaining to the reasons for the popularity of digital stories, recent shift in getting more users to view it and the innovations taking place at a rapid pace. The paper further delves into the psychology of choice, usage, involvement and the innovative forays into the minds of consumers.

"Digital Storytelling Trends: Story in different forms will shape the future of communication", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.51-59, June 2019, Available :http://www.jetir.org/papers/JETIRCX06013.pdf

"Digital Storytelling Trends: Story in different forms will shape the future of communication", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp51-59, June 2019, Available at : http://www.jetir.org/papers/JETIRCX06013.pdf