• Hemamalini Sambasivam
• Alagan Chandran
• Sasikaladevi Shanmugasundaram

Social media has paved way for many positive trends. In recent days it plays an important role in disseminating information by anyone from anywhere across the globe. With the onset of the development in mobile technology and internet usage, the use of social media has been witnessed to a greater extent in Tamilnadu. The Chennai floods in 2015, Vardah cyclone in 2016 and the famous Jallikattu protest in 2017, at Chennai, Tamilnadu found the emancipation in using the social media to gather the masses in supporting and organising reliefs, funds and protests. This study tries to see the phenomenology of events during the Jallikattu protest. The study is divided into three phases, pre-protest phase, on-going protest phase and the pro-protest phase. Case study was adapted to find the effect of social media usage during all the three phases. The results reveal the fact that social media as a great channel that could be utilised to bring forth an united effort to overcome the challenges faced by the country. The happenings are in the form of digitised stories that attracts the audience either to entertain or debate on. It is a tool of the hour to disseminate information to the masses in order to gather a likeminded gesture towards an issue. Social media is found to play the role of the opinion leader where the dominant paradigm theoretical perspective is adapted.

"Citizen Journalism as a Platform for Storytelling through Social Media: Jallikattu protest in Tamilnadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.84-89, June 2019, Available :http://www.jetir.org/papers/JETIRCX06018.pdf

"Citizen Journalism as a Platform for Storytelling through Social Media: Jallikattu protest in Tamilnadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp84-89, June 2019, Available at : http://www.jetir.org/papers/JETIRCX06018.pdf