UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRCX06023


Registration ID:
218051

Page Number

107-120

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Title

Social Media and Hate Speech in India: A study on the use of YouTube as a tool of political propaganda

Abstract

This study explores how does a political speech on YouTube shape the political ideology and behavior of social media users. Social media gives a much larger space for freedom of expression but within this new platform, hate can also be shared freely. The following paper also focuses on the impact and spreading of hate Speech delivered by politicians among social media users. The main purpose of the study is a) to analyze the content of speech used by politicians on YouTube, and b) to explore the use and impact of YouTube as a tool of political propaganda, c) whether speaker uses wrong facts and figures in their speech. For this research, the literature on hate speech in India, the theory of political propaganda, media content analysis and the use of social media are reviewed to make an effective correlation with its analysis. Moreover, this study employs a content analysis as a research design to analyze the political speech in videos of all national political parties. Videos are taken from their official YouTube channels. The duration has taken just before the state assembly elections in the five states (Chhattisgarh, Madhya Pradesh, Mizoram, Rajasthan and Telangana) during Nov-Dec 2018.

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"Social Media and Hate Speech in India: A study on the use of YouTube as a tool of political propaganda", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.107-120, June 2019, Available :http://www.jetir.org/papers/JETIRCX06023.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Social Media and Hate Speech in India: A study on the use of YouTube as a tool of political propaganda", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp107-120, June 2019, Available at : http://www.jetir.org/papers/JETIRCX06023.pdf

Publication Details

Published Paper ID: JETIRCX06023
Registration ID: 218051
Published In: Volume 6 | Issue 6 | Year June-2019
Page No: 107-120
Country: Bikaner, Rajasthan, India .
Area: Engineering
ISSN Number: 2349-5162


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