UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRCX06028


Registration ID:
218056

Page Number

144-147

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Title

Digital Storytelling: A Hypodermic Needle of Business Strategy

Abstract

Research from all over the world over the past decade shows an increasingly use of stories in Commercial and Business World. Digital Media has brought in sweeping changes in Business World. Through the sharing of stories, brands are introduced in an accessible way which creates understanding about them. The process of indoctrination of consumers as audience has paved way for new marketing strategies. The term storytelling is very comprehensive that covers a wide range of narrative forms. A well delivered stories are the backbone of a strong marketing strategy. Although the effect of digital story telling in business and commercial world may vary as it is more evolutionary than revolutionary in nature. The Business World has witnessed deeper transformation in the business processes as digital engagement has become indispensable for Business Communication. This article uses Netnographic analysis of the content posted on social media platforms to comprehend how the Digital Storytelling on social media platforms influence consumers across a spectrum of online involvement. Netnographic Analysis will study a specific set of data related to Digital Stories webcasted and manifested on the Internet to build the image of certain brands.

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"Digital Storytelling: A Hypodermic Needle of Business Strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.144-147, June 2019, Available :http://www.jetir.org/papers/JETIRCX06028.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Digital Storytelling: A Hypodermic Needle of Business Strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp144-147, June 2019, Available at : http://www.jetir.org/papers/JETIRCX06028.pdf

Publication Details

Published Paper ID: JETIRCX06028
Registration ID: 218056
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 144-147
Country: Bikaner, Rajasthan, India .
Area: Engineering
ISSN Number: 2349-5162


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