UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRCX06036


Registration ID:
218188

Page Number

182-185

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Title

STORYTELLING IN COMMERCIAL WORLD & BUSINESS: STORIES THROUGH BRANDS AND IMPORTANCE OF STORIES THROUGH NEW MEDIA

Abstract

Everyone has a story. So do products and brands. The iconic ones have a more inspiring story then the rest but there certainly a story to all. We can distinguish the stories that brands tell through various categories or to the target group it appeals to but the most successful ones are those who transpire an emotion more than the product or service. While scientific reports have proved that humans are hardwired to listen to stories. Brands have left no stone unturned to use that fact well. The better told story is the one with which we emotionally connect to and in turn influences our buying preferences. For example if you take the sports megabrand NIKE, more than the product they sell their attitude and the confidence. It’s basically about how you tell what you are, first; and what you sell, second as words trump over reality or the products and services often. Taking another example how the Indian watch maker Titan, has its tune well known by all, it’s the perfect choice for special occasions for Indians and has been established that way through the stories that it narrates, which makes it special to the customers. In this paper I wish to explore the power of storytelling for Iconic brands and how they influence the consumer buying behaviour, and become a part of their life, becoming quintessential.

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"STORYTELLING IN COMMERCIAL WORLD & BUSINESS: STORIES THROUGH BRANDS AND IMPORTANCE OF STORIES THROUGH NEW MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.182-185, June 2019, Available :http://www.jetir.org/papers/JETIRCX06036.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"STORYTELLING IN COMMERCIAL WORLD & BUSINESS: STORIES THROUGH BRANDS AND IMPORTANCE OF STORIES THROUGH NEW MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp182-185, June 2019, Available at : http://www.jetir.org/papers/JETIRCX06036.pdf

Publication Details

Published Paper ID: JETIRCX06036
Registration ID: 218188
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 182-185
Country: Bikaner, Rajasthan, India .
Area: Engineering
ISSN Number: 2349-5162


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