• C. Sunanda Yadav

With globalisation at its helm has led to a fierce competitions in marketing destinations. It has left the world competing to find means of attracting tourist flow to their country.The intangible characteristics of tourism destination and services makes it impossible for travellers to try it before consumption. The image of a destination or a travellers perception of the place, influences their decision to visit them. In order to meet this challenge destination branding has surfaced and is now an activity undertaken by many marketing organisations. Story telling exceeds writing, and in modern times has wider perspective. It has stretched itself to enlivening history. Digital platforms have propagated an opportunity for interactive story telling. Self – revealing stories are created for their invigorating and remedial effect. Stories are a means for sharing experiences that can bridge cultural, linguistic and political divides and is adaptive for all ages. Creative Story telling has emerged as one of the successful strategy offering multiple benefits such as improving the image, counterfeiting competition, contributing to the sustainability and towards overall development of the destination. Stories are innovative strategies and tool contributing in engaging visitors and stakeholders. Story telling helps marketers develop deeper connections with the audience. This study investigates the effect of stories on decisions to choose destination for visit. Since long tourists have always been curious to know the history of the place of visit and stories have been able to revive the past.Therefore it is necessary to have a portfolio of interesting, positive stories and equally effective channels of communication to reach out to the prospective visitor. Story telling has been proved as an impetuous means to bring about psychological and social change in the practice of transformative arts. Stories unravel beyond the mindset and mechanics of simply selling a product or service. And when consumers connect with the stories, it leads to a prominent buy-in metaphorically.

"The role of Creative Stories in rejuvenating tourist destinations", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.230-232, June 2019, Available :http://www.jetir.org/papers/JETIRCX06044.pdf

"The role of Creative Stories in rejuvenating tourist destinations", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp230-232, June 2019, Available at : http://www.jetir.org/papers/JETIRCX06044.pdf