• Milica Bulajic
• Dragana Kragulj
• Milica Maricic

The Internet and information technologies dramatically changed business operations. Companies world-wide are shifting to e-commerce due to multiple benefits such as lower operational cost, around the clock availability, enabling deals and coupons, and easy access to global market. Therefore, the percentage of e-commerce in total retail and its importance for the country’s economy is increasing year by year. Accordingly, e-commerce has, slowly but surely, became a topic on which companies or even countries should be ranked. Herein, we propose the creation of a composite indicator which will rank European countries based on the e-commerce activities of their companies. The proposed European E-commerce Index (EECI) consists of four pillars: Sale, Purchase, Presence on the Internet, and Software. Тhe suggested framework is based on equal weights within pillar indicators and the Benefit-of-Doubt (BoD) weights within pillars. We believe our approach can act as a foundation for further academic research on composite indicators, their weighting schemes, e-commerce, and rankings based on the companies’ e-commerce activities.

Benefit-of-Doubt, Composite Index, E-commerce, European Union

"Assessing e-commerce using composite indicators: The creation of European E-commerce Index", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.87-92, August-2018, Available :http://www.jetir.org/papers/JETIRD006015.pdf

"Assessing e-commerce using composite indicators: The creation of European E-commerce Index", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp87-92, August-2018, Available at : http://www.jetir.org/papers/JETIRD006015.pdf