• Ms. Pooja Kudesia

As baby boomers age , they are increasingly inclined to cast nostalgic glances at goods and services of their glided youth (Samuel , 1994).There is admittedly more to nostalgia than this once morbid now mawkish sensibility (Tannock 1995,,Turner ,1987). The new Wagon R has been positioned on the Heartech platform . It comes in as a completely revamped car. It is bigger in size and larger wheelbase as compared to its predecessor . The present study examines whether the added features in the Wagon R has been successful in creating a differentiated perception about Wagon R in the minds of prospective customers in Jaipur city. Essentially , the study is exploratory and findings are limited to Jaipur city only.

"Multivariate Analysis of the Factors Influencing Purchase Decision of Customers Towards New WagonR in Jaipur City ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.21-29, June 2019, Available :http://www.jetir.org/papers/JETIRDC06004.pdf

"Multivariate Analysis of the Factors Influencing Purchase Decision of Customers Towards New WagonR in Jaipur City ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp21-29, June 2019, Available at : http://www.jetir.org/papers/JETIRDC06004.pdf