UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 9 | Issue 1 | January 2022

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRDC06004


Registration ID:
221149

Page Number

21-29

Share This Article


Jetir RMS

Title

Multivariate Analysis of the Factors Influencing Purchase Decision of Customers Towards New WagonR in Jaipur City

Abstract

As baby boomers age , they are increasingly inclined to cast nostalgic glances at goods and services of their glided youth (Samuel , 1994).There is admittedly more to nostalgia than this once morbid now mawkish sensibility (Tannock 1995,,Turner ,1987). The new Wagon R has been positioned on the Heartech platform . It comes in as a completely revamped car. It is bigger in size and larger wheelbase as compared to its predecessor . The present study examines whether the added features in the Wagon R has been successful in creating a differentiated perception about Wagon R in the minds of prospective customers in Jaipur city. Essentially , the study is exploratory and findings are limited to Jaipur city only.

Key Words

Cite This Article

"Multivariate Analysis of the Factors Influencing Purchase Decision of Customers Towards New WagonR in Jaipur City ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.21-29, June 2019, Available :http://www.jetir.org/papers/JETIRDC06004.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Multivariate Analysis of the Factors Influencing Purchase Decision of Customers Towards New WagonR in Jaipur City ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp21-29, June 2019, Available at : http://www.jetir.org/papers/JETIRDC06004.pdf

Publication Details

Published Paper ID: JETIRDC06004
Registration ID: 221149
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 21-29
Country: Chennai, Tamil Nadu, India .
Area: Engineering
ISSN Number: 2349-5162


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002658

Print This Page

Current Call For Paper

Jetir RMS