UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 3
March-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRDL06019


Registration ID:
228402

Page Number

104-112

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Title

A STUDY ON PERCEIVED E-SERVICE QUALITY (PESQ) AND ITS EFFECT ON CONSUMERSATISFACTION AND WEB SITE LOYALTY ON CUSTOMERS IN DAKSHINA KANNADA DISTRICT OF KARNATAKA

Abstract

Increasing turnover of e-commerce in India points out the significance of the study on ecommerce web sites. The purpose of this paper is to examine the effects of service quality and satisfaction on three consumer behavioral intentions, namely word‐of‐mouth, site revisit, and purchase intentions in the context of internet shopping. The authors conducted an empirical study and data were collected from online shoppers in Dakshina Kannada district of Karnataka The findings show that e-service quality dimensions have significant influences on buyer’s decision. Besides, buyer’s decision is positively associated with their satisfaction, and their satisfaction is positively associated with loyalty intentions. Practitioners should carefully consider their web site's attributes. They should make their sites easy‐to‐use and easy‐to‐navigate and place extra emphasis on providing fast, accurate, and uncluttered information through their web sites. Also they should direct marketing activities with the aim to enhance satisfaction from e‐shopping, particularly regarding the service encounter incidents..

Key Words

Customer services quality, Customer loyalty, Customer satisfaction

Cite This Article

"A STUDY ON PERCEIVED E-SERVICE QUALITY (PESQ) AND ITS EFFECT ON CONSUMERSATISFACTION AND WEB SITE LOYALTY ON CUSTOMERS IN DAKSHINA KANNADA DISTRICT OF KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.104-112, March-2019, Available :http://www.jetir.org/papers/JETIRDL06019.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON PERCEIVED E-SERVICE QUALITY (PESQ) AND ITS EFFECT ON CONSUMERSATISFACTION AND WEB SITE LOYALTY ON CUSTOMERS IN DAKSHINA KANNADA DISTRICT OF KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp104-112, March-2019, Available at : http://www.jetir.org/papers/JETIRDL06019.pdf

Publication Details

Published Paper ID: JETIRDL06019
Registration ID: 228402
Published In: Volume 6 | Issue 3 | Year March-2019
DOI (Digital Object Identifier):
Page No: 104-112
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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