UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 2
February-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRDM06019


Registration ID:
229266

Page Number

111-116

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Title

ONLINE SHOPPING BEHAVIOR OF IT EMPLOYEES – AN EMPIRICAL STUDY IN CHENNAI

Abstract

Aim:Nowadays, internet has become a medium for exchange of goods and services between buyers and sellers and has provided a different dimension to commercial activities. Due to the 24*7 shopping services offered by online retailers magnetize customers from all over the world buy goods with it. The purpose of the research is to analyse the online buying behavior of employees of IT firms at Chennai city. Research Design: Empirical research design was adopted for the study. Data Collection: The primary data was collected through structured questionnaire with open and closed ended questions. Books, magazines, journals, thesis and websites were referred to collect secondary data. Sampling technique: The data was collected from 100 employees based on stratified disproportional random sampling technique. Statistical Analysis: Analysis namely reliability test, descriptives, multivariate ANOVA (MANOVA), correlation and Friedman test were used. Findings: The study found that the online buying behavior of employees working in IT firms is good. It is also indicates that there is a significant association between employees’ preferences towards online purchase and their buying behavior. Possible suggestions and conclusions were discussed.

Key Words

Online Shopping Behavior, IT Employees, Chennai City

Cite This Article

"ONLINE SHOPPING BEHAVIOR OF IT EMPLOYEES – AN EMPIRICAL STUDY IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.111-116, February 2020, Available :http://www.jetir.org/papers/JETIRDM06019.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"ONLINE SHOPPING BEHAVIOR OF IT EMPLOYEES – AN EMPIRICAL STUDY IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp111-116, February 2020, Available at : http://www.jetir.org/papers/JETIRDM06019.pdf

Publication Details

Published Paper ID: JETIRDM06019
Registration ID: 229266
Published In: Volume 7 | Issue 2 | Year February-2020
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.23447
Page No: 111-116
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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