UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 2
February-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRDM06027


Registration ID:
229258

Page Number

151-156

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Title

A STUDY ON ATTITUDE OF TELEVISION VIEWERS IN MADURAI CITY

Abstract

The main purpose of this study is to determine the attitude of the television viewers in Madurai City. The survey method has been adopted for the purpose of the study. Sample of fifty respondents from television viewers in Madurai District were selected by convenient sampling method. Primary and secondary data were used in the study. The researcher have visited all the places and contacted 50 respondents from their place. Secondary data were collected from text books, magazines, journals and from various internet sources related to the study. The findings of this study revealed that there is a significant relationship between the age and the level of satisfaction of the Television viewers in Madurai City. This study also indicates that there is no significant relationship between the occupation and the level of satisfaction of the Television viewers in Madurai City. After investigation the research presented, the television has grow to be a most important source of entertainment and media for domestic and working, educated and uneducated,low age group or elderly television viewers.

Key Words

A STUDY ON ATTITUDE OF TELEVISION VIEWERS IN MADURAI CITY

Cite This Article

"A STUDY ON ATTITUDE OF TELEVISION VIEWERS IN MADURAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.151-156, February 2020, Available :http://www.jetir.org/papers/JETIRDM06027.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON ATTITUDE OF TELEVISION VIEWERS IN MADURAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp151-156, February 2020, Available at : http://www.jetir.org/papers/JETIRDM06027.pdf

Publication Details

Published Paper ID: JETIRDM06027
Registration ID: 229258
Published In: Volume 7 | Issue 2 | Year February-2020
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.23455
Page No: 151-156
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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