• Mohammed Gofran
• -

Abstract: Indian Subcontinent has seen the change in clothing preferences of Indian women suiting to the new needs of the new work environment and lifestyle. The major elements that characterized these clothing is a comfort, functionality, fit (that is termed as smart) and ready availability. This led to a major change of preference from Indian wear to western wear, particularly in younger Indian females. This led to the entry and expansion of major women western wear brands in India pushing Indian traditional wear market to be seen as occasion wear mainly for weddings ad festivals at one point of time. The gap continued to grow here also with a constant increase in mobility, speed and dependence on gadgets like mobile that had become everyone’s companion. But last decade saw the emergence of some Indian traditional brands innovating themselves to keep up with the demands of the new market. The Present study is a general overview discusses design adaptations in Indian traditional wear with reference to women’s kurta and bottom to meet the new needs of the new market and the factors that facilitated these changes. It also discusses the shift in choice of fabric, use of new design elements, surface treatments and fit in the Indian wear to add comfort and functionality in design. Study insights further scope of improvement and inherent limitations in Indian wear to fully address these issues.

Keywords: Indian wear, Functional design, Active lifestyle, Fit

"Study Of Design & Silhoute Innovations In Indian Wear For Comfort Enhancement ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.1050-1052, January 2019, Available :http://www.jetir.org/papers/JETIRDW06168.pdf

"Study Of Design & Silhoute Innovations In Indian Wear For Comfort Enhancement ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp1050-1052, January 2019, Available at : http://www.jetir.org/papers/JETIRDW06168.pdf