• Dr. Pooja Sharma

Mobile users now days use their smart phones to make money transfers or purchases via apps installed on the device. In addition to mobile payments, users tend to save receipts, vouchers, business cards, bills etc. in their devices as well. It is labeled as "Digital Wallet" or "Mobile Wallet" because smart phones are going to act like leather wallets. Advancement of technology opens up the new market for the suppliers. But it is important to understand consumer adoption patterns to market new products or brands. Therefore, the present study was conducted to know about the perception of consumers towards E-wallets. The sample size of the present study consisted of 250 respondents which were selected using convenience sampling technique. Further the data was collected using questionnaire which comprised of multiple choice questions based on the awareness towards the adoption of e-wallets.

E-wallets, Consumer perception, User, Brand, Product

"A COMPARATIVE STUDY ON PERCEPTION OF CONSUMERS TOWARDS E-WALLETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.935-942, December 2018, Available :http://www.jetir.org/papers/JETIREC06117.pdf

"A COMPARATIVE STUDY ON PERCEPTION OF CONSUMERS TOWARDS E-WALLETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp935-942, December 2018, Available at : http://www.jetir.org/papers/JETIREC06117.pdf