• CHIRRA VENU
• Dr. M Pavani

Researchers at ITC Ltd since May 2, 2013, the business environment in the two months until July 2, 2013, Kottayam Management and Research as part of Mahatma Gandhi in a meeting with students of the MBA degree has researched to familiarize themselves. The research theme is "research rejecting buying habits of students." The pen is used by a product. According to the market option to buy brand buy their own choice from different types of contests in different brands of pen, write, color, quantity, source, etc. It was very difficult to understand the purchase price for the property; How can I buy a brand, but trying to make? Some things that they are looking for? Does this mean that she is not? There are conditions to purchase a product; it is good to see it? Does this mean that she is not? What questions and sellers? This method is a simple and easy way because data collection is done through questionnaire method

A STUDY OF THE CONSUMER BUYING BEHAVIOUR OF CLASSMATE PEN

"A STUDY OF THE CONSUMER BUYING BEHAVIOUR OF CLASSMATE PEN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 8, page no.264-268, August-2020, Available :http://www.jetir.org/papers/JETIRED06052.pdf

"A STUDY OF THE CONSUMER BUYING BEHAVIOUR OF CLASSMATE PEN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 8, page no. pp264-268, August-2020, Available at : http://www.jetir.org/papers/JETIRED06052.pdf