• Dr. Dhiraj Shembekar
• Prof.Bhagyshree Ambulkar

In the early 2020, everything is available on internet. In short everything is purchase and sells through the internet. It indicates the smart business with smart consumer. AI offers reliability, cost- effectiveness, solves complicated problems, and make decisions the expert system; AI is applied nowadays in most fields whether business or engineering. Social media is maybe the largest and most dynamic kind of marketing today. AI helps marketers to analyse the brand presence and conversations around them to see customer satisfaction. Thus the power of artificial intelligence systems in digital marketing strategies enables a marketer to market his products or services and succeed in his business operations. AI quickly becomes more sophisticated and widely adopted in marketing; the power for marketers to effectively implement and manage AI solutions will become an ever more necessary for improving the business.

Artificial Intelligence (AI), Marketing, Satisfaction

"AI IN MARKETING-IMPROVING THE BUSINESS PROCESS: A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 8, page no.54-61, August-2020, Available :http://www.jetir.org/papers/JETIREF06009.pdf

"AI IN MARKETING-IMPROVING THE BUSINESS PROCESS: A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 8, page no. pp54-61, August-2020, Available at : http://www.jetir.org/papers/JETIREF06009.pdf